Bartels Handyman & Carpentry

Building a sturdy brand

In the throws of the pandemic, many artists capitalized on their alternate skillsets as a means to make a living. Such was the case for Bartels Handyman & Carpentry founder, Evan Bartels. Evan’s eye for detail and craft is a staple in his music, and it’s just as evident in his carpentry skills. He is a talented builder with an intense sense of quality control. It was important that his branding be approachable while still reflecting the trustworthy, high-quality work that he does.

Using aspects of his personality as well as industry symbols, I created a brand package that authentically represents his craft and allows for scalable use across multiple touch points.